As the World’s leading bicycle manufacturing, Giant has come a long way in producing some of the most advanced bikes across the globe.
That said if you wonder “Where are Giant Bikes Made?”, we are here to explain it thoroughly;
Let us get deep down into where and how this bicycle company manages its manufacturing and why Giant MTBS and road bikes are treat to ride.
Where are Giant Bikes Made in 2021?
The company started as a subcontractor making frames of bicycles for various brands including Schwinn.
Up until that time, most of the manufacturing happened in Dajia District of Taichung County (now known as Taichung City).
However, with an increase in demands of the Giant bikes due to their reliability, the company also decided to expand its manufacturing facility.
Now, it has several manufacturing factories based in the Netherlands, Hungary, China, and Taiwan.
Giant Bikes Production History
How it Started
It all started back in 1972 when King Liu decided to establish a bicycle company with some of his friends back in 1972.
At that time, the production was not going as ideal as it was supposed to.
Deal as a Frame Subcontractor with Schwinn
However, a major breakthrough happened in 1977, when the then CEO of Giant Bicycle Company, i.e., Tony Lo struck a deal with Schwinn (Another Leading Bicycle Brand).
The deal was to manufacture bicycle frames as an OEM (Original Equipment Manufacturer) under the name of other brands.
After the bicycle demand increased drastically in the U.S. and after the workers at Schwinn manufacturing plant went on strike, Giant became its key supplier.
As a matter of fact, it started supplying two-thirds of bikes to Schwinn up until the mid-1980.
Bill Austin and Start of New Era for Giant
With some disagreement that happened between Schwinn and Giant, both companies decided to separate their ways.
Meanwhile, Schwinn looked for a new bike manufacturing supplier, another breakthrough happened for Giant.
Under the new presidency of Bill Austin, Giant started its own brand after a disagreement with Schwinn.
The major manufacturing of bicycle frames occurred only in Dajia District of Taichung County at that time.
Acquiring Giant Europe’s Shares
Meanwhile, Giant also had a joint venture “Giant Europe” set up with Dutch bicycle manufacturer, i.e., Koga Miyata. Andries Gaastra had shares in this venture, which he later sold back to Giant.
All in all, Giant acquired all shares of Giant Europe in 1992 and started making some of the most reliable gravel bikes, cyclocross, and mountain bikes.
Sales and Revenue
According to the statistical data of 2018, Giant had made great sales in about 50 countries. Not only that, but the brand had 12,000 retail stores spread across different nations.
With the kind of durability and sturdiness that this brand offered, its annual sales reached 6.6 million bicycles with a revenue of around US$ 1.9 billion.
Covid-19 and Surge in Bicycles Demand
The recent pandemic already increased the demand for bicycles, especially in Europe and the United States.
With this surge, the manufacturing of Giant bicycles also increased in Taiwan while keeping quality and reliability in mind.
Not only that, but with this increase in demand, Giant is now planning to build a large manufacturing plant in European Union.
Moreover, it’s also working on shifting the assembly plants from China to Taiwan.
Final Takeaways: Where are Giant Bikes Made?
Giant, the largest bicycle manufacturer, makes all its bikes in Taiwan. It has now expanded its business to the Netherlands, Hungary, and even China.
The company was founded in 1972 by King Liu and his friends. With time, it has excelled in producing some of the most reliable off and on-road bikes for cyclists.
That was all about Giant from its production history to revenue.
Let us know your experience about using a bike from Giant if you ever owned one in the comments section mentioned below.
