Iconic wearable camcorder brand changes to “Contour” and will be used by the Rockstar Team to capture their global assault in the action sports arena



Rockstar Energy Drink today announced Contour (formerly known as VholdR), as the official camera of the Rockstar Energy Drink Team. Contour will be supplying the team with its award-winning hands-free video camera in order to help Rockstar athletes capture and share video from the nearly 30 disciplines supported by the Rockstar program.

Steve Mateus, Athlete Director at Rockstar stated, "Contour HD cameras are an amazing tool - we use them every day to help capture our team in action. They upload, view and analyze practice runs to perfect their technical moves. Because the technology makes it so easy to share content, it also gives Rockstar69.com visitors the chance to be in the drivers seat and see what our athletes see. Our top-tier guys love Contour's durability and the HD video it captures is impressive".

"The diversity of the Rockstar Energy Team is incredible," said Marc Barros, Contour's CEO. "Their program is second-to-none, and the opportunity to provide their athletes cameras and technical support to will bring more fans into the moment. We expect the Rockstar team to take the POV experience to new heights"

To kick off the partnership, members of the Rockstar team will be involved in a few focused cross-promotions at X Games 16 in Los Angeles, July 29th-31, 2010.

As an added benefit for the fans, the team will record their practice and comp runs, download and post the footage to www.contour.com and www.rockstar69.com. All video will be shared by both Rockstar and Contour and then syndicated throughout both Rockstar and Contour’s global affiliate websites and social media outlets.

Additionally, VholdR, the market leader for HD Wearable Camcorder today announced that effective immediately, the name and brand is changing from "VholdR" to "Contour." This simplified name and brand reflects the company’s passion for making it easy to shoot and share video, and ensures the company's brand names become a single voice.

"Contour better represents the company's promise of making action video easy,” said Marc Barros, CEO of Contour. "Our platform of a hands-free video camera, software to post online, and international social community are the market-leading tools for anyone to easily tell their stories of adventure, travel, and sport."

About Contour
Contour is the market leader in HD Wearable Camcorders, enabling modern day explorers to tell their stories of action, adventure, and travel through video. Leading the way in making action video easy to shoot and share, Contour is dedicated to creating simple and thoughtfully designed tools that enable hands-free capture and effortless sharing of video online with the world. Visit www.contour.com to learn more.

About ROCKSTAR Energy Drink
ROCKSTAR is the world's most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles - from athletes to rock stars. ROCKSTAR ENERGY DRINK is available in fourteen amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical